What does B2B marketing look like in 2025?

In today’s episode of Content Is Profit, we dive into the top 5 B2B marketing strategies that are transforming the landscape—straight from a powerhouse internal HubSpot report (shoutout to Masters in Marketing 🎯).

From the rise of AI to the power of personality-driven content, we’re breaking down what works, what to watch for, and how to apply these strategies in YOUR business today. This is Part 2 of our series based on this game-changing newsletter drop, so don’t miss Part 1 on B2C strategies if you haven’t already!

🚨 If you want to stay ahead of the game and crush your content strategy, hit play and let’s break it down.

👉 BONUS: Get ready for our Find Your Voice Challenge starting April 21st inside the Business Creator Club! $1/month gets you in -> businesscreator.club

Timestamped Overview:

[00:00:00] Intro to the B2B Marketing Series & Episode Preview

[00:01:00] Reminder: B2C Strategies & Upcoming Challenge (April 21st)

[00:02:00] B2B Strategy #1 – Using AI to Create Multimodal Campaigns

[00:04:00] Examples of AI in Customer Experience and Content Creation

[00:05:00] B2B Strategy #2 – AI-Powered ROI Reporting Tools

[00:06:00] Why Conversational AI Is the Next Big Thing in Analytics

[00:07:00] B2B Strategy #3 – Automating Strategy & Execution With AI Agents

[00:08:00] How AI Agents Are Becoming Digital Team Members

[00:09:00] B2B Strategy #4 – Creating Content That Reflects Brand Values

[00:10:00] Why Your “Why” Matters More Than Ever (Mission + Vision)

[00:11:00] B2B Strategy #5 – Personality-Led Content & Authentic Engagement

[00:12:00] Real Talk: Behind-the-Scenes Content, Employee Voices & Trust

[00:13:00] Final Thoughts + Join the Business Creator Club Challenge

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