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168 - How to Use Social Proof to Increase Sales

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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How to Match an Opposition to a Client's Story

When you learn those stories, you don't have to dig them up. You'll know them. And i can match an objection to a particular client's story because i gone deep on some of those stories and know them very, very well. Yes, it's that whole shifting mind set to being obsessed about our coustin's stories. And then you know them, and you can tell them in detail with specifics, which also makes a really big difference. But testimonials do have a time and a place. So when you are sharing a testimonial, whether that’s  an image on your web side with some text, or whether idio,. Whether it's

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