Introduction

Screw Jam, developed by Quok Games and published by Rollic, is a successful mobile game with daily revenue of 150k+ in InApp Purchases and an additional 80k+ in Ads revenue. Screw Jam combines the mechanics of Tile Match and Zen Match, creating a unique gameplay experience. It features physics-based puzzles and a streak mechanic that adds depth and challenge to the gameplay. This hybrid casual game has a well-designed progression system, including a battle pass and various boosters.

This is no BS gaming podcast 2.5 gamers session #111. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/CF4_FaWrpNc

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Agenda

00:00 Epic intro

01:20 Introduction and Background of Qukk Games

03:23 The Success of Screw Jam

11:08 The Streak Mechanic and End Monetization

14:05 Unique Gameplay: Physics-Based Puzzles

16:32 Deterministic Levels and Mastering the Game

18:36 Exploring Gameplay Mechanics and Features

22:12 Analyzing Ad Placements

27:30 The Impact of Rewarded Ads

30:57 Speculating on Success and Scalability

35:30 Rollic Games' Strategy

36:39 Introduction to Mobile Game Advertising

37:08 Playable Ads and Reward Mechanisms

40:06 Exploring Hybrid Casual Games

43:21 The Use of Intellectual Property in Mobile Games

46:25 Leading Publishers in the Hybrid Casual Game Space

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Overall, Screw Jam is praised for its innovative gameplay and satisfying experience. Screw Jam introduces various gameplay mechanics and features, such as ice blocks, shutter open mechanic, bomb mechanic, and chain mechanic.

The game utilizes different ad placements, including banners, interstitials, and rewarded ads.

We speculate on the potential success and scalability of Screw Jam, as well as the overall strategy of Rollic Games.

Rollic Games aims to have multiple successful games in their portfolio, following the hybrid casual genre.

Highlighting the impressive growth and revenue of Screw Jam within a short period of time. Playable ads are a popular trend in mobile game advertising, with many games using them as a format to engage users.

Hybrid casual games, which combine elements of casual and mid-core games, are gaining traction in the industry.

The use of intellectual property in mobile games is becoming more common, with some games incorporating well-known characters or themes.

Engaging with the podcast through likes, shares, and comments can help support its growth and provide valuable feedback.

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