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Innovative Solutions Through Public Procurement
This chapter explores how public procurement plays a crucial role in influencing government spending on services, leading to the establishment of Citimart for experimenting with procurement processes. It highlights the shift towards addressing problems without prescribing solutions through procurement, enabling diverse ideas and smaller businesses to participate in solving social issues. The chapter also details the challenges faced by startups in influencing governments and emphasizes the importance of finding the right partners and maintaining continuous communication for successful engagement.