In this Walker Webcast, Willy welcomes Adi Ignatius. As the Editor in Chief of the Harvard Business Review Group and the publisher of HBR Press, he oversees the editorial activities of HBR, HBR.org, and its book-publishing unit. Before getting onboard HBR in 2009, he was the #2 editor at TIME. Two books he edited, President Obama: The Path to the White House and Prisoner of the State: The Secret Diaries of Premier Zhao Ziyang, became New York Times’ Bestsellers. Living and working overseas, he previously worked as an editor of TIME’s Asian edition and Beijing Bureau Chief and Moscow Bureau Chief for the Wall Street Journal. With HBR turning a century old in 2022, the publication aims to be credible and valuable, publishing the best ideas and research. From gathering ideas in their inbox to being more proactive, Adi explains that the editors strive to write about relevant topics while delivering long-form content. Their digital domain has garnered more attention as the physical copies took a setback. With their active Instagram presence, Adi says they want to “give people a nugget that has value then provide a link to go deeper,” providing an option to consume short pieces or in-depth research. He attributes their revenue success to their dedicated paying subscribers.
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