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Is Churn Dead?? | Ep 167
The Game w/ Alex Hormozi
What Are the Three Things That Can Affect Turn on the Front End?
In an ideal world, you want to sell cold. Selling hot is over promising and doing anything to close the deal. The reverse of that is a kind of unselling or selling against people who sell like that. You're not doing that because you don't want to overdelivery. Even if you do overdeliver, you may still be below the super hot sale that a salesman made. And so what happens is, and we had this early on in jim lach, we ould have people make 20 grn the first month using our stuff, but they were like, i didn't make 50. I thought i was going to make 50. But it was really our
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