The Importance of a New Work Style

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We wanted to move away from this kind of legacy of language, the language of work being something negative. You could say to someone, what's your work style? And you're not prejudging what that is. When we first came up with the word, we tried just using it in conversation, just as an experiment. People would then use it back to us. They very naturally adopted it. I think for us, that was proof that this is a word that we all need and that should hopefully be adopted into the vernacular.

This week I'm excited to welcome Lizzie Penny and Alex Hirst to the show to discuss their new book, Workstyle: A revolution for well being, productivity and society. If you're like me, perhaps you have heard or even used the term “workstyle” in the past without truly reflecting on the overall meaning or concept. As it turns out my guests this week coined the term nearly a decade ago during an inspired conversation at a pub. Little did they know that that conversation would lead them to co-found the multi-million pound social enterprise Hoxby to test and prove the concept of workstyle.

Today Hoxby has helped thousands of workstylers around the world to set, project and respect their own workstyles. They have set up their own longitudinal research study into the link between autonomy, productivity and wellbeing and have delivered projects for some of the biggest businesses in the world including Unilever, Amazon, AIA, and Merck. Forbes.com have described them as 'creating the freelance revolution 3.0' and they have been featured in the FT, Times, Telegraph, Stylist, Marie Claire, Metro and The Guardian, among others.

I really enjoyed this book and believe that it will start to help countless people and businesses find relief from their work conditioning, inspire them to create a workstyle for themselves, and enable them to take part in the most significant change to working practices since 1817. By giving you the complete freedom to identify and pursue a way of working which fits around the unique nature of your lifestyle, this book can teach us how to be well, work better and do great things on our own time.

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