A good friend of mine asked me if i could please as a favor to him hear out his friend's business idea. And he goes, it's on line dating with music. It actually took me till later that night to think of how to think of a nice metaphor for the paring between ideas and execution. What i wrote is that i think of ideas as a multiplier of execution,. So an awful idea, let's say that's a negative one, but a weak idea is a one, an ok idea is a ten, and a great idea is a 20 k. But the real point is that to make a business, you need those two columns together. That most amazing idea with