Making Every Day Awesome Is Not Just About Weapons on Amazon

One creator who had several million subs and he had a lot of success with with a certain style of content it's pretty unique so I don't have permission to tell the story but he felt stuck. He made the same mistake as the Amazon weapons guy he got stuck into a film and his brand was this format that is not a brand should you should not be that stuck. We developed a creed for him too that was became the through line for all of his videos and that is seeking adventure wherever we can find it. Those are inherently emotional they make people feel something and it being on a deeper level of the brand is about making every day awesome rather than just testing random weapons from Amazon.