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5min chapter
Disney Parks: How the Peak-End Rule Sparks Delight
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Innovative Customer Experience at Disney Parks
This chapter explores the use of innovative technology like MagicBand at Disney Parks to improve visitor experiences by minimizing wait times and creating lasting memories. It also discusses the psychological factors influencing customer satisfaction, including the peak-end rule and the importance of choice in enhancing perceived value.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode