How Disney uses the peak-end rule to manage queues and spark joy
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Innovative Customer Experience at Disney Parks
This chapter explores the use of innovative technology like MagicBand at Disney Parks to improve visitor experiences by minimizing wait times and creating lasting memories. It also discusses the psychological factors influencing customer satisfaction, including the peak-end rule and the importance of choice in enhancing perceived value.
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