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EP12: Finding your true fans; w/ Jakob Knutzen, founder & CEO Butter — Product Market Fit podcast
Product Market Fit
How to Hire a Head of Community for an ICP Role?
Inference marketing can theoretically be powerful but we have not unlocked it yet or found the right angle. Youtubers especially that was reviewing product butter in their channels, and we were just getting tons of sign ups from those influencers channels. We invested in paid influencer marketing try to set up quite a few of these top influencers,. Sometimes it worked, sometimes it didn't, but the hit rate was maybe 20 30% of the influencers actually made it because they're expensive.
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