The Wheels Are Turning

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When AI shows up and when other sorts of programming show up, what's going to happen is the make work kind of work will go from costing $10 an hour to zero. So once the jobs where people read a script are replaced by computers that read a script, companies that compete on this cannot differentiate themselves from each other. Once someone loses the race to the bottom, they either have to suffer in the basement or they can take a deep breath and say, no, our stuff cannot be compared to that stuff right next to it on the shelf which costs half as much.

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Beyond money, what truly matters is meaning and purpose - feeling like your work and life make a difference. Studies show significance is key to satisfaction.

Yet workplaces often keep us from these feelings. Seth Godin explores how to transform work into a source of fulfillment and purpose.

Seth has inspired many through his insights on work culture, leadership and spreading ideas. His latest book, The Song of Significance serves as a manifesto for creating a more human-centric workplace.

We discuss:

Embracing change as the new normal
Reimagining the workplace to enroll, empower and trust everyone
How the past few years have trained us to embrace change
The importance of taking responsibility for meaningful work
Rediscovering the value of human connection at work

This is a must-listen for anyone seeking a more purpose-driven approach to work. Seth's book can help transform workplaces and create an environment where everyone can do their best work.

You can find Seth at: Website | Instagram

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