Russ Mikowski, CEO of SurePeople and longtime revenue leader intech, never planned to become a CEO, until he was recruited to transform a 10-year-old company grappling with technical debt, a scattered ICP, and untapped potential. In this episode of Topline Spotlight, Russ opens up about the tough decisions he’s made since taking the helm: rebuilding instead of refactoring, saying "no" to legacy customers, and doubling down on a focused go-to-market strategy for SurePeople’s innovative psychometric assessment platform, Prism.
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Key Moments:
(00:00) Introduction to Topline Spotlight
(03:00) Understanding SurePeople and Its Mission
(05:51) Russ's Journey to CEO and Company History
(08:55) Navigating Technical Debt and Product Development
(12:01) Defining Ideal Customer Profile (ICP) and Market Focus
(14:50) Company Culture and Communication Strategies
(17:53) Inspiration and Leadership Philosophy
