Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
00:00
The Disconnected Market Faces Teams of Publishers From the Actual Operations of Their Inventory
There's this giant disconnect between the way publishers think they present their inventory to buyers and what buyers actually see in the bid stream. I agree with everything you said and I don't think publishers are positioned to fix this problem. I think the fix has got to come from the buy side. Meaning DSPs, it's not even brands agencies. There's too many of those two fragments. It means wholesale decisions from the mega DSPs,. trade desk, DB360, Amazon, Yahoo, Kritio, and so on to take really aggressive action to kill auction duplication.
Transcript
Play full episode
