46 // Industrial research with Peter van Hardenberg
Metamuse
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Is There a Big Market for Micro Soft?
Creative tools are just not sexy, not interesting. That's where smart people or smart investors put their effort. So obviously inkinswitch doesn't have that same structure. We do the research in house. We don't have government money to spend, et cetera. But i think just broad this idea of moving the market, rather than going with the trends that exist, we're saying we actually don't like some of the trends.
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