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Should Your Sales Team Sell Features Before They Exist?

Fearless Product Leadership

00:00

Sales Is the Lifeblood of Any Cond

Salespeople do not want to be lied to. They they need to know what reality is. Sales and product teams should discoer together in interviews, sales calls, demos. Second, sell the solved problem, not the features. Third, pilot first before you go into a full-blown sale. Fourth, don't forget that customers are willing to pay for your products.

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