4min chapter

The Unmistakable Creative Podcast cover image

Chloé Nwangwu | Engineering Visibility: A Behavioral Science Approach to Branding Part 1

The Unmistakable Creative Podcast

CHAPTER

The Importance of Visibility Engineering in the Age of MeToo

Some brands have almost like an invisibility cloak over them, right? And as a result, they are getting less attention than their peers. What does it take to create a brand that you have no choice but to pay attention to despite what's happening in the environment around you? "Behavioral science is really sort of the study of context," he says.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode