You Are Your Own Brand Manager

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You're every bit as much a brand as Nike, Coke, Pepsi with a body shop. Give yourself the traditional 15 words or less contest challenge. Now imagine reading your answer to a woman who's working the front desk of a homeless shelter. If her eyes don't light up then you've got a big problem. It's time to give some serious thought and even more serious effort to imagining and developing yourself as a brand.

We check in with a few of our TOE regulars: Peter Choyce has is one of my oldest friends and a listener favorite, but he has a secret we’ve never addressed until now. We also check in with our D.C. correspondent “Chris” who tells us about the NSA’s desire to install backdoors in Podcasts. Also, I tell you the story about what happens when I wander into @psychic for a late night reading. PLUS: a few extracts from ‘Brand New World’

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