Admissions Of Defeat
Benjamen Walker's Theory of Everything
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You Are Your Own Brand Manager
You're every bit as much a brand as Nike, Coke, Pepsi with a body shop. Give yourself the traditional 15 words or less contest challenge. Now imagine reading your answer to a woman who's working the front desk of a homeless shelter. If her eyes don't light up then you've got a big problem. It's time to give some serious thought and even more serious effort to imagining and developing yourself as a brand.
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