AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
787: Mitch Lowe | Lessons in Disruption Part Two
The Jordan Harbinger Show
What's the Secret to a Successful Marketing Strategy?
Mark O'Mara: You put a coupon in almost every DVD player that you, I mean, you contacted these manufacturers and said, Hey, people are going to buy this and then not have any DVDs. So you need to make your product useful. We need people to sign up for Netflix. Here's a coupon for what a free rental or a free month of rentals Or whatever it was. He says the strategy seemed obvious at the time but when he did it, nobody else was doing it. "It ended up being like that classic easy, easy deal to make happen as long as we were subsidizing all the costs of the rentals"
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode