
30. How can CMOs prepare for success in 2023?
Future Proof
Is It Better to Stay Long in a Marketing Role?
SSS: Lots of marketers may only stay for a couple of years. So does that mean that if people don't stay very long in marketing roles, does that then push them towards short term quick win activities as opposed to longer term? What's your view on that? I absolutely agree with you. See, if someone is going in with a mindset, I'm here for two or three years, then what would they do? They would chase all the shiny toys, try to get low hanging fruit, so to speak, because they want to create a quick impact and then move on. SSS: The things which are really required for long term and medium term business building to not get
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