How to Track Low Intent Touches and Conversions

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering a couple important and timely industry observations. 

First, he updates information on the recent shift in funding confidence for B2B, SaaS, and Tech companies. He explains that the market is in the best position it’s been in the past 18 months and covers what we can expect to see in terms of stocks, hiring, and investments because of this.

Then, he stresses the critical importance of standardizing HIRO pipeline as soon as possible in your company. He breaks down the mistakes companies make without this standardization, in over or undervaluing sources. 

Finally, he wraps by dispelling the idea that low intent leads regularly become declared intent leads, and how to optimize lead metrics by changing your mindset.