Welcome to an interview with globally recognized academic thought-leader on digital transformation and innovation management, Satish Nambisan. Get Satish's book here: https://amzn.to/3QpWQE3
In this episode, Satish spoke about real-world examples of companies that use digital technology as their unique competency to move and globalize faster. He defined “globalization” and “digital” in a broader perspective, and elaborated on their role in a company to thrive through an emotional connection with customers. Satish also explained the idea of tight and loose coupling and how it allows companies to continuously adapt to disturbances that happen in different parts of the world without reinventing the business model, processes, or operations.
Satish Nambisan, Ph.D. is the Nancy and Joseph Keithley Professor of Technology Management at the Weatherhead School of Management, Case Western Reserve University. His current work focuses on how digital technologies, platforms, and ecosystems shape innovation, entrepreneurship, and international business. His publications have appeared in journals such as Harvard Business Review, MIT Sloan Management Review, Management Science, Journal of International Business Studies, Organization Science, Academy of Management Review, and Stanford Social Innovation Review. He is the co-author of The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (Wharton School Publishing). His latest book is The Digital Multinational: Navigating the New Normal in Global Business (MIT Press, 2022).
Get Satish's book here:
The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge). Satish Nambisan & Yadong Luo: https://amzn.to/3QpWQE3
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