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2min chapter
Getting Started with Amazon DSP: Key Differences from PPC
Better Advertising with BTR Media
Navigating Bidding Strategies: CPC vs VCPM in Amazon DSP
This chapter explores the distinctions between CPC and VCPM bidding strategies within Amazon's DSP, focusing on effective customer transition from awareness to consideration. It highlights the cost-effectiveness of targeted advertising through DSP, illustrated by an example related to the Kansas City Chiefs and the benefits of geo-targeting.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode