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Getting Started with Amazon DSP: Key Differences from PPC

Better Advertising with BTR Media

CHAPTER

Navigating Bidding Strategies: CPC vs VCPM in Amazon DSP

This chapter explores the distinctions between CPC and VCPM bidding strategies within Amazon's DSP, focusing on effective customer transition from awareness to consideration. It highlights the cost-effectiveness of targeted advertising through DSP, illustrated by an example related to the Kansas City Chiefs and the benefits of geo-targeting.

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