The Power of Relationships in Advertising

B2C brands have a way of feeling very relational, but I do feel the same resonance when I am hit with an ad. There was this ad that came up on TikTok yesterday that was showing the emotion of the crowd being rallied when all of these male soccer players are making these great kicks and goals. And it's actually like, you can show up for the women too. It doesn't have to be all about male dominated sports. So there's so many opportunities for you to tell your story, be bold about it. But I'll guarantee that any story that's kind of boring, doesn't elicit emotion, doesn't have a point of view, you're going to fail