188. Sean Summers, CMO and Head of Ads at Mercado Libre: Marketplace to Media: The Next Stage for Latin America's eCommerce King
The FMCG Guys
The Evolution of E-commerce Advertising
This chapter explores the significant growth of advertising within a major eCommerce platform since its inception in 2008. It highlights key developments, partnerships, and future ambitions that have enabled the platform to scale its advertising revenues dramatically and compete effectively in the market.
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