Thers, I Think It's a Good Idea, but I'm Not Sure if It'll Ever Get Settled - I'll Bet.

The scale of opportunity is still insane. espn are paying a premium for that flexibility to go, ok, well, we know that if we put it all on toe s p and limia, we won't get the best return on investment for us. The model that sticks in my head when i talk about that is the enne fell model - there's three areas or aspects oy look at: reach, revenue and strategic value. You can't always hit every one out of the park. I think every sport looks at the end of hellan goes, just what if we could get a fraction of that? Well, unfortunaly, its easy e said than done, unfortunately.