There's already a patented technology that monitors your eyes from someone that uses eye tracking to tell if you're actually looking at ads or not, right? Like that's this is a logical step from that. I didn't think it was going to just have like a full full motion camera necessarily. But at every stage, we just kind of get used to the seams normal now. And they're basically just telling you where to go, asking you if they can order things for you.

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