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The Death of Rainbow Capitalism w/ Matt Bernstein

Taylor Lorenz’s Power User

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Backlash and the Decline of Rainbow Capitalism

This chapter explores the backlash against brands supporting LGBTQ+ communities, particularly in the wake of anti-trans campaigns and the Bud Light controversy. It discusses the hesitancy of companies to engage with queer influencers due to fear of public backlash, alongside the historical parallels to campaigns like Gamergate. The decline of corporate support during Pride Month is examined, raising concerns over corporate motives and the impact on visibility for LGBTQ individuals in marketing.

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