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James Murdoch on His Vision for Art Basel and the Future of Culture

The Art Angle

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The Power of Culture in Convening

MCH is a live events business in an increasingly digital world. But at the same time, you're also talking about it as potential for a global brand that can do all these other things. I think Art Basel is just an incredible example of how powerful culture can be in convening. The question is how do you build connectivity to those brands? How do you serve that community better?

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