3min chapter

New Books in Critical Theory cover image

Eric Drott, "Streaming Music, Streaming Capital" (Duke UP, 2024)

New Books in Critical Theory

CHAPTER

Exploring Music Streaming and Demographic Profiling

This chapter explores how music streaming technologies and demographic profiling intersect, highlighting the use of data analytics for strategic business insights, particularly in auto insurance. It also examines the ethical implications and accuracy of profiling methods that assess personality through music characteristics to predict behavior in real-time situations.

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