The Peel with Turner Novak cover image

Inside Rent the Runway’s Early Days and the Future of Commerce with Co-founder Jenny Fleiss

The Peel with Turner Novak

CHAPTER

Navigating Logistics and Consumer Evolution in Clothing Rentals

This chapter explores the logistical hurdles faced by a clothing rental business, transitioning from a small facility to a large warehouse in New Jersey. It highlights the importance of internal systems for inventory management and the strategic expansion into a subscription model based on consumer insights. Through innovative partnerships and an evolving retail landscape, the chapter showcases how the company adapts to changing consumer attitudes and enhances the rental experience.

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