Turning a LinkedIn DM into a $2.5M check.

Getting into Y Combinator on the second try.

Akhil Reddy isn’t just building a payroll company; he is building the operating system for the modern SMB with Thera.

In this conversation, Akhil breaks down his "Building in Public" playbook:

Why Y Combinator is actually just like Harvard.

The "Employee Generated Content" strategy: transforming your team into an organic content engine.

Why he fired his ghostwriters to write his own posts, and how he uses ChatGPT only for ideation, not final copy.

The specific LinkedIn algorithm theory that photos of people get 10x the engagement of graphics.

We also play "Good Idea, Bad Idea" where we debate an "Instant Hire/Instant Pay" button, gamifying payroll with "Payday Streaks," and the privacy nightmare of a universal salary ledger.

If you want to understand how to turn social media impressions into investors and customers without losing your authentic voice, this episode is your blueprint.

Connect with Akhil: https://www.linkedin.com/in/reddyakhil/

Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode.

For sponsorships or business inquiries reach out to connectionaccepted@gmail.com

Join Matt & I as we build a $10M Podcast:

Subscribe on YouTube

Listen on Spotify: https://open.spotify.com/show/3oeHvC5O1oSqIw428DpTHX?si=wy5JJTUvQ96a01xoRqeHG

Listen on Apple: https://podcasts.apple.com/us/podcast/connection-accepted/id1844434065

Our LinkedIn: https://www.linkedin.com/company/connection-accepted/

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