Isan Toll's Network Carshield Campaign

I never suspected that there was such a network carshield ads featuring baseball players. It is just one of the strangest campaigns, in he silliest, that i have seen. Do you think they knew that we would be suckers for this and talk about it incessantly? Bednar and bubitch say they know a thing or two about good defence. I mean, i guess defence is important to them. But why not say something explicitly pitching related?