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#109 Adi Dassler (Adidas)
Founders
The Dirt of Adidas Supplies Played Strongly Into Nike's Hands
In the 70s, Nike's advances turned into a tidal wave. The jogging boom led many un-athletic Americans on daily jogs. And this newly formed army of leisurely runners turned to Nike in masks. To push its advantage, Nike introduced a shrewd mechanism called futures.
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