S3 E11: How The President Of True Classic Is Disrupting DTC
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The Backbone of Facebook's Marketing Spend
Facebook has been around for three years. It's one of the rare operators that has a ton of advertising experience and maybe less operating experience, right? Having been a disruptor Facebook, I'd love to understand what it takes to get to 150 million a year is meta or Facebook, the backbone of that or their other engines. And so we look at it as like, we don't have a marketing budget to answer your question. We want this to break even. When it breaks even, we feel really good because I would spend into that equation all day long.
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