7min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Coke vs Redbull - Is It a Good Idea?

One of the very rational ways to think about business is that you're always trying to do things better, faster or cheaper. If there were a logical solution to this problem, someone would already have found it. The place to look if you want to have disproportionate upside and investment is invest in something which has an element of absurdity to andzome for example....

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