How to Avoid the Trap of Starting a Start Up

Start up is not a type, it's a time. You're trying to validate this thing. If we go to these examples that jason used, like the dry cleaner and so on, you might think there's no validation. In a hundred of these, there's plenty of validation. There's location, there's how you put it together. And yet another enterprise sass company, they're just as run of the mill as a fuckingAnother dry cleaner. We don't ned to play games with this. So i think it is about language. Think about if i'm starting a dry cleaners, what? What am i going to call it? It' be ridiculous to call