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Awaiting Approval. Season 1, Episode 11 : Dr Chris Arnold

Awaiting Approval

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The Evolution of Creative Advertising

This chapter examines how family influences shaped the speaker's perspective on marketing, highlighting the significance of originality in advertising. It discusses the decline of creativity in digital media over the years and the increasing reliance on data, advocating for a balance between intuition and data-driven decisions. The speaker shares anecdotes from their career, demonstrating innovative strategies and impactful campaigns that reflect the importance of bold ideas in effective marketing.

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