8min chapter

Infinite Loops cover image

Seth Stephens-Davidowitz — Who Makes the NBA? (EP.250)

Infinite Loops

CHAPTER

The Power of A/B Testing in Tech

This chapter explores the significance of A/B testing in tech companies, illustrating how it enables effective evaluation of user preferences and engagement. It highlights the practices of major platforms like Facebook and Netflix, while also considering ethical concerns related to data-driven recommendations in various industries.

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