What sparked Don's momentum research

Shane and Alex sit down with bestselling author Don Yaeger, who has spent years studying one of the most misunderstood forces in sports, business, and life: momentum.

Yaeger — a 12-time New York Times bestselling author who has collaborated with legends like Coach K, John Wooden, Walter Payton, and Michael Oher — breaks down the science behind momentum: how it works, how leaders create it, and what truly separates teams that catch fire from those that collapse.