2min chapter

The Knowledge Project with Shane Parrish cover image

#153 Keith Creel: Lessons from Life on the Railroad

The Knowledge Project with Shane Parrish

CHAPTER

How Do You Service Your Business?

We just recently went through a contract negotiation with a customer that because their current service provider is not providing them an ability to grow in their markets. They came to us with a big opportunity and they would have love for us to take all their business. That said, I know my network can't handle all their business and still satisfy all the commitments that we've made to all of our other customers. So we literally went through with a fine tooth call every OD pair. If it's coming into Vancouver and it needs to go to Chicago, if it’s coming into Vancouver, it needs to going to Montreal. We pick and selectively worked with the customer to customize the lanes that we served

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