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A/B Testing 101 by Booking.com Product Manager

The Product Podcast

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Isn't There Interaction Between These Experiments?

There could be interactions. If some things are very, very close lerelated, there could be a impact one experiment on another. But typically over a large enougha data set that impact seems to be distributed equally on both variants. So it's very important to formulate and have a good hypothesis before running the experiment. And people do it even unconsciously. Rit. Could next....

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