How to Grow a Podcast in a Short Space of Time?

Some of these shows are going to be represented by networks. But we've always found direct relationships with the hosts is the most effective because it firstly gets you the best rates, even if they are represented by a network. It's hard to be super specific, but it's a great way to grow a show in a short space of time. The growth, the growth plan is a core part of our strategy work that we do at the very beginning. We're thinking about how, not only what is the show going to be, but how are we going to grow it before we've even started producing it.