Applying Corporate Marketing to Restaurants

Chris Lucas grew up in the world of hospitality, often spending time in his dad’s pub in Geelong.

But it wasn’t until his mid-30s that one of the country’s top restaurateurs entered the industry himself.

On this week’s episode of How I Made It, host Lauren Sams finds out how working at IBM as a sales and marketing executive inspired Lucas to become one of the biggest figures in the hospitality industry.

This podcast was sponsored by Telstra.

See omnystudio.com/listener for privacy information.