32. Personalizing ABM at scale | Snowflake
Let’s talk ABM
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Snowflake Hillary - Demand Generation Versus Lead Generation
The biggest difference is demand generation versus lead generation right. Lead generation is focused on a specific individual and getting that individual into a conversation. How based marketing is focused on making a marketing qualified account as a whole. And so would you see demand-gen as being much kind of earlier in the lifecycle and ABM actually being across the whole lifecycle?
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