2min chapter

The Times Tech Podcast cover image

Wired’s Steve Levy on Meta and What3words’ founder Chris Sheldrick on mapping the world

The Times Tech Podcast

CHAPTER

How to Distil 16 Digits Into Something Simple?

Wirt started the company nine years ago, when he was 20. He used to be a music manager and bassoonist in an orchestra-type scene. Wirt says his idea of 'human friendly' is based on thinking about people as well as their address.

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