YouTube's Incentives to Keep Extremist Content Off the Platform

YouTube already has an incredible motivation to keep extremist content off of its channel. FIFA as an organization does not have an incredible desire to keep itself squeaky clean all the time. The more bad publicity it attracts and the more pushback they get from advertisers, the more they're going to invest in keeping the platform clean. It's like the tombstone imperative with planes: How much do aircraft companies spend on safety of planes? You know, they measure that against how much they'll be sued by people dying in a crash.