Sara Nay, CEO of Duct Tape Marketing and longtime collaborator with John Jantsch, joins the show to unveil a bold new approach to delivering marketing services—the Anti-Agency Model. With over 15 years of experience leading strategy and innovation, Sara breaks down why the traditional agency model is failing both marketers and small businesses, and how AI is reshaping everything from execution to internal team leadership. This episode explores the shift from outsourced marketing to building in-house systems supported by AI, empowering businesses to take ownership of their growth. Tune in to discover how agencies and fractional CMOs can embrace this future-ready model and drive deeper value for clients.
Today we discussed:
00:00 Introduction
01:18 How the current agency model fails businesses and agencies alike
02:48 The misalignment between agency incentives and business goals
03:26 Using AI to elevate—not eliminate—marketers
07:06 The evolution toward system installers and strategic leaders
09:47 Business owner reactions to the anti-agency concept
12:13 Adding consistency as the fourth “C” of effective marketing
13:53 Workshop overview: structure, tools, and outcomes
15:57 Licensing a system, not just learning a method
17:19 Who this workshop is designed to help
18:23 Who your ideal client is for this new model
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