The Importance of Purpose in Marketing

The iconic entrepreneur behind SpaceX, Tesla Motors and Paypal shares his predictions for artificial intelligence, renewable energy and space exploration, in conversation with DFJ General Partner Steve Jurvetson at Stanford on Oct. 7, 2015. University President John Hennessy introduces the future-focused discussion, which follows Musk's journey from his first Internet startup in the mid-nineties to his dream of a Mars colony in the next 20 years.

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