We recorded an interview in a restaurant, none other than Sweetgreen. We interviewed Nathaniel Ru, Co-Founder and Chief Brand Officer of the billion dollar salad chain. Nathaniel tells us about:
Launching a $10/bowl restaurant during a recession
How he used a boombox to drive business
Long-term relationships with local farmers like Firefly Farms (~15 yrs strong)
The new robotic restaurant in a suburb of Chicago
Best of all— his must-try salad “remix” order
‌On a personal note, these salads were a staple of ours when we worked on Wall Street. We’d chow down on spicy broccoli and arugula, while whipping up takeaways in our early newsletter days. So it was pretty cool when we got to toss our pesto chicken parm bowls mid-interview.
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